Disruptive Health&Care
We've all woken up one morning and realized that something has changed in our lives.
ThatMorning
We harness the power of technology and AI to deliver critical insights to LifeScience companies for informed strategic decisions.
We listen to social conversations, monitor news, conduct surveys, focus groups, interviews and whatever is necessary to convey a patient-centric approach.
Our services are meticulously crafted to meet the unique needs of diverse professional roles within the Pharmaceutical industry, ensuring relevance and strategic alignment in every aspect.
Our services
Our services are anchored in three foundational pillars: we listen by closely monitoring healthcare conversations and trends; we engage by interacting with stakeholders through various research methodologies; and we connect by transforming these insights into actionable strategies.
We closely monitor healthcare conversations and trends.
We interact with stakeholders through various research methodologies.
We transform insights into actionable strategies.
Solutions by role
Click on your role to find out what we can do for you.
What are we doing for people in your role?
Reputation · live
For detailed insights into these metrics, contact us.
Since 2015
Founded in 2015, we are widely recognized for DoveSalute.it, the first and leading Italian platform for navigating the choice of healthcare facilities to undertake a treatment journey.
About us →
In a landmark collaboration with Bocconi University and the Public Health Authority of Trento (ASP Trento), we carried out a rigorous scientific study on pharmaceutical brands, which resulted in a notable scientific paper.
For years, our team has shared its expertise through regular lectures at the Master in Management of Health, Pharma and Biomed of Sole24Ore Business School.
We are partners and promoters of "Influenze", a project dedicated to exploring the relationship between the health sector and influencer marketing.
Some of
We offer our services to multinationals in the pharma sector, insurance brokers, academic and public institutions.
Press
monitor the online reputation of companies and their brands in real time 
Tripadvisor model for hospitals 
10 ideas that will change the world of medicine 
The observatory reveals that media and social platforms speak frequently and positively about biotech 
8500 departments under the lens [...] the Michelin Guide of hospitals 
allow anyone, free of charge, to choose the best place to be treated 
Guiding users' choices in terms of treatments and therapies 
ThatMorning creates a map of the best hospitals in Italy, department by department, thus allowing people to choose the best place for their treatment. 
Highlighting the best departments for each specialty, in a way that provides the opportunity to choose where to receive care. 
A useful tool for real-time web reputation monitoring 
Contact
We speak English and Italian.