ThatMorning
We are ThatMorning
Technology, data and AI for LifeScience companies. Listen, engage, connect.
About us
Innovative tech frontiers in Pharma: revolutionizing insights with AI
At the forefront of technological innovation, we specialize in the pharmaceutical sector, offering AI-driven services that transform social listening, market research, and strategic engagement into actionable insights for healthcare advancement.
Since 2015
Why are we experts in health?
Founded in 2015, we are widely recognized for DoveSalute.it, the first and leading Italian platform for navigating the choice of healthcare facilities to undertake a treatment journey.
In parallel, we began offering healthcare consulting services, developing customized platforms and dashboards for the sector, and conducting pharmacoeconomic and epidemiological studies based on open data. This led us to explore and discover new solutions and data sources valuable to the Life Sciences sector and the pharmaceutical industry.
Today
ThatMorning, today.
Today, ThatMorning is specialized in the analysis of large volumes of data, capable of extracting insights on patient trends, online reputation analysis in real time, daily industry updates, and more. Our product suite enables detailed analyses that support patient advocacy, marketing, market research, and communication strategies.
Our work is made possible by in-house expertise in software development, data analysis, biomedicine, and social research, allowing us to offer innovative, high-impact solutions for the pharmaceutical and healthcare industries.
Vision
Empowering Pharma with AI-driven intelligence: ThatMorning's Vision
At ThatMorning, we are pioneers in integrating cutting-edge technology and artificial intelligence within the pharmaceutical landscape.
Our mission is to empower LifeScience companies with unparalleled insights, enabling them to make strategic, data-driven decisions.
By focusing on a patient-centric approach, we delve into social media, news, and conduct extensive research, ensuring that our insights are both comprehensive and impactful.
Some of
Our clients
We offer our services to multinationals in the pharma sector, insurance brokers, academic and public institutions.
Validated method
Validating scientific methodologies in brand reputation analysis
In a landmark collaboration with Bocconi University and the Public Health Authority of Trento (ASP Trento), our team has significantly contributed to the field of reputational analysis through a rigorous scientific study focused on pharmaceutical brands.
This research, which resulted in a notable scientific paper, showcases the validation of our innovative methodological approach in analyzing brand reputation.
By employing robust scientific techniques and leveraging our advanced analytical tools, we have set a new standard in understanding brand dynamics within the pharmaceutical sector.
Education
Educating the Future
For years, our team has been at the forefront of big data innovation, sharing our expertise through regular lectures at the Master Management of Health, Pharma, and Biomed sector by Sole24Ore Business School.
As industry experts, we delve into the complexities of big data, equipping future leaders with the knowledge and skills needed to navigate the evolving landscape of healthcare and pharmaceuticals.
Influenze
Health influencers
We are partners and promoters of "Influenze," a project dedicated to exploring the relationship between the health sector and influencer marketing.
This initiative is a journey of analysis and updates on a particularly relevant communication segment for companies, communication professionals, and the public.
The goal is to promote transparent and responsible communication to protect consumers.
It involves everyone interested in delving into the legal, ethical, and communication aspects of digital health, with particular attention to its rapid evolution.
Our services
Our services are anchored in three foundational pillars: listen, engage, and connect.
We listen by closely monitoring healthcare conversations and trends; we engage by interacting with stakeholders through various research methodologies; and we connect by transforming these insights into actionable strategies.
In essence, ThatMorning stands as a beacon of innovation and strategic partnership in the pharmaceutical industry, driving forward healthcare advancements with technology and expertise.
Vision
Our vision
To build a sustainable world, in business as in life, we need servant leaders that can listen, understand and make others grow.
Values
Our values
- Inclusion
- Bias Awareness
- Sustainability
- Creativity
Contact
Need more info?
We speak English and Italian.
- info@thatmorning.com
- Phone
- +39 02 36524276
- Office
- Via Meda 45, 20141 Milano (MI)